PTA Success Stories – Words of Wisdom

2020-2021 School Year


Roy C. Ketcham High School PTSA – Taconic Region

We are so excited to be recognized for reaching our membership goal! Liz Vilato

Our members credit our thriving membership to a great social media presence, promotions, events and ongoing communications. Our PTSA has a strong relationship with our building principal and we work together to promote membership to our families, students, faculty and staff.

This challenging year has stopped us from doing in-person membership drives during our freshman orientation, open house and faculty welcome breakfast so we have increased our online requests through our PTSA website, school website, social media and our principal’s daily announcements.

We also held a drive early in the school year and picked two members at random to win gift cards to local retailers. We have found that many of our members have been active in PTA throughout elementary and middle school and continue to stay active in high school.

We let our members know that joining does not commit them to volunteering and that their support and partnership benefits our school and students in many ways. 


Honeoye Falls-Lima PTA – Genesee Valley Region

I think our membership has grown for three main reasons. Nipa Armbruster, Membership Chair

1) Memberhub has enabled us to communicate with our membership efficiently. The Hubs help us identify members’ interests and provide them with relevant information. It has also been helpful for our membership to have one central location for committees, current events and contact information.  

2) At the beginning of the school year, we had an online reusable face mask fundraiser, which we promoted through our school announcements, MemberHub and our social media accounts.  The fundraiser was very successful, both in sales, and in raising awareness that our PTA was ready to support our community during this challenging year.  

3) We also sent surveys to all of our teachers to better understand how they perceived our PTA, and what they needed from us.  We encouraged them to join, if they hadn’t already done so. We are using the survey results to provide better communication, identify the needs of our students, and develop future programs.


Maple West Masks Up – Western Region

Maple West Elementary School PTA wanted to make the transition to hybrid as seamless as possible for all of their elementary students. Safety is a top priority on everyone’s mind, especially during COVID. The hybrid students attend anywhere between 2-4 days a week in-person. The PTA team (with support from the Maple West School Principals) decided to purchase lanyards for all of the students. The lanyards have clips on both sides to hold onto each side of the face masks that students are required to wear. In needing to wear masks except for on mask breaks, there was a concern of putting them down on a possibly contaminated surface. It also prevents students from dropping masks on the ground. PTA Co-Presidents, Kristin and Jessica felt they wanted something practical and convenient. COVID was not something anyone had planned for, but the PTA found a way to use their funds for something that all students could use. 


Helping Hands at Heim – Western Region

Heim Middle School PTSA decided to use their PTA voice to help the community. Williamsville School District has a food pantry available to all families within the district in need of additional food. That need has been magnified throughout COVID. PTA Co- Presidents, Sarah and Clare made the decision to invite the students to participate in a food drive.  They wanted the students to witness how everyone giving a little help can make a big difference in their own community. Parents who donated were asked to donate during morning drop off.  The parents would drive thru the ‘drop off’ loop. The parent would then pop open their trunk for the volunteer or 8th grader to take the items from the trunk and put them on tables under tents. This “safe zone” was easier and safer for the parents and was able to avoid all contact. After 3 days of collecting, and fighting the elements of wind, rain and hail – they were able to acquire an enormous amount of food directly sent to the food pantry. In an effort to make it more successful, the food drive was coordinated with Heim Elementary School PTA – just across the parking lot, to join in. This was something that PTAs have done before, but taking the precautions required by the state regulations showed how our PTAs adapt to what is going on around us.


Colonie Central High School PTSA – Northeastern Region

This unit has met their Membership goal of 332 members this year! The Officers and Membership chairs stated, “This was a team effort.”

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Here’s what we did:

1. Consistently promoted membership at the beginning of the school year. 

2. Took advantage of volume on the Facebook page and promoting membership according to traffic. (We have 845 followers on our Facebook page.)

3. Recognized the goal the NYS PTA placed on CCHS and shared how close we were at each PTA meeting. 

4. Teacher Engagement!!

5. Family Memberships!!

We recognized that families wanted to stay connected during this unusual year and we maximized our social media usage. We consistently invited a special guest from the high school to each meeting to attract attendance. We shared the membership link at our meetings as well as via social media. We are very excited about the Savvy Membership recognition!


Kensington Road PTA – Northeastern Region

They have exceeded their Membership goal of 106 – they have 120 members so far!

The officers had the following to say:

The PTA at Kensington Road Elementary School in Glens Falls, NY is incredibly thankful for our strong membership numbers, particularly this year as we have faced the challenges presented by COVID-19 since the start of the school year. We are fortunate to have exceeded our membership goals for this school year in large part due to the extraordinary support of our KRS and surrounding community! We are lucky to have such engaged parents, families, educators and community members. 

In addition to that support, we held a membership drive in the Fall, which included sending home membership forms and emailing out forms to encourage people to become PTA members. We collaborated with teachers and asked them to send membership and other information home via email or otherwise. We have used NYS PTA contests, such as the “Early Bird State Award,” to help increase our membership numbers.  We have (randomly) selected PTA members to win gift card prizes as incentives for becoming a member. 

We utilized social media, weekly if not more, and our PTA web page, to spread the word about membership and other PTA efforts. This has helped us to reach a wider audience for membership and engagement. We use MemberHub for membership, as we recognize it may be more convenient for people to sign-up online versus a paper form. 

Lastly, we have held PTA meetings nearly every month, virtually of course – and this has been a success for us, a silver lining of COVID-19.  Since our meetings are virtual for the time being, we believe it may make it easier for members to attend meetings and be involved in that way.  We have had several meetings this year with increased attendance, and we attribute that success to the virtual aspect of the meetings. 


Albany School of Humanities – Northeastern Region

They have also exceeded their Membership goal of 40 members – they have 64 members this year!

The Albany School of Humanities (ASH) PTA is doing what we can to be “savvy” with membership during these difficult times. Our school currently has 265 in-person and 241 virtual students, making the need to be creative when communicating with the ASH community, essential. 

Our main point when it comes to membership has been consistency. We share our membership link in every virtual meeting, club, or event that we do.  When using Google Meets, we drop the link into the chat and also offer to show people how to use the MemberHub site to become a member.  The ASH PTA also regularly re-shares the link on all of our social media platforms (Facebook, Dogo, ClassTag and more, there are so many,) which has been very helpful. Using the virtual world to our advantage when we can, while consistently sharing the link to our MemberHub site has literally and figuratively paid off for ASH.   


Elwood Secondary PTSA – Suffolk Region

The Elwood John H Glenn High School PTSA has made membership a focal point this past fall. Agapi Bell, President

We credit our success to reaching out to all our constituents, community, parents, teachers and students. We made a concerted effort to engage our high school students and offer them a platform as their normal activities have been paused by the COVID-19 pandemic. We created a new position for us, Student Membership Chairperson. A 9th grade student who was 100% virtual volunteered and used social media platforms as well as physical displays to increase PTSA Membership among students.

Our seasoned Membership Chairperson is well versed in MemberHub thus we were well prepared and she used her regular portals of communication. As President, I send out weekly announcements and consistently included Membership as key to our school community’s successful support to our school. We posted via Google Groups emails, MemberHub messages, our Facebook page and twitter.

Our Membership Chairperson also teamed with our Teacher Liaison to monitor staff memberships and continued to communicate with those who had not yet joined. In this time of changes and loss we at JGHS PTSA sought to fill a void for staff, parents and students. We actively sought to become a forum for communication and updates and thus remained relevant and valued.  We strived to connect the Advocacy of NYS PTA with our local message as well and how that power in numbers could affect our students. Collaboration and communication with students, parents and staff were the key to our success! 


Chappaqua PTA – Westchester-East Putnam Region

What does Chappaqua PTA look like in a Pandemic? Kelly Mofield, President 

Despite the pandemic, the CPTA has maintained membership perhaps due to our “PTA can do” attitude.  Rather than apologize for what we cannot do – our innovative and determined leaders reconfigured activities we can do.  

First, we are focusing this year on our amazing teachers making sure they feel the PTA love. When our District committed to students receiving in-person instruction with a remote option, we doubly committed to supporting our teachers. Our parents wanted to be part of that appreciation. We started the year with an invitation to join the PTA and a “welcome to the CPTA” mug presented at the district welcome reception. Our faculty appreciation continued with harvest boxed lunches, weekly coffee hours, snack grab-bags and holiday treats. 

We have also worked hard during the pandemic to never slow our roll! In a year filled with national racial tension, we created a new Diversity Committee committed to addressing race and diversity issues. Our Theater Committee has so far produced two virtual performances for our primary students. Our amazing STEM Committee created a sold-out remote “Weekend of Code”. They are doing a remote Science Olympiad and will have more STEM events this spring.  From hosting webinar “author talks” for students and speaker events for special education parents and celebrating National Inclusive Schools Week, to speakers on race and diversity, throwing virtual student socials and more…. we have reimagined and created new Covid-safe events! Our membership recognizes the value of the CPTA and has responded enthusiastically!  It feels good being part of a PTA that lets nothing (including  a 100-year pandemic), stand in the way of achieving our mission. With our parents and teachers side by side – we are making it work and stronger together! 


Buchanan-Verplanck PTA – Westchester-East Putnam Region

So excited to have exceeded our Membership Goal this year! Michele Riecke, 3 yr Membership Chair

This year, due to the COVID-19 pandemic, we were able to keep strong as a school family and community. Our families, staff, and teachers have all been supportive and understood the importance of keeping the PTA involved, with one voice and goal.  Our district is a close-knit community which helped us to transition to a virtual model of participation.

Every year prior we utilized the ease of online access to get involved, get information, and membership signup. This allowed us to quickly transition into hosting and attending meetings through Google Meet. Our community was already tuned in digitally, so once they saw that they could participate in meetings in this new way, there was even more interest. 

We usually use a paper flyer for membership signup, but due to Covid-19, it was easier and safer to push our online membership through MemberHub. Our team helped to push the awards given every month from NYS PTA.

Our Principal Mr. Cohen has always been 100% supportive of our PTA. He always shares our events and membership signup on his Twitter page and Google classroom. Our school Administrator Mrs. Flannino, Teacher Building Reps, Class Parent Coordinators, and Class Parents have also helped disseminate joining the PTA with teachers, staff, and families. We always share it on our Facebook page, Instagram page, District website, and monthly newsletter.

We have included both our in-person students and our virtual students. We know this year will look a little different, but we are all in this together. Thank you for your continued support, which benefits the teachers and students throughout the year, whether we are in person or supporting from home. We greatly appreciate your membership to the PTA.


Ralph Perry Junior HS PTA – Leatherstocking Region (Read More)

Ralph Perry Junior HS PTA has already surpassed their membership goal for this year! Officers; Kim Reale, Katie Taylor, Jennifer Bailey, Jessica Thomas and their Member Chair, Sarah Walker, are PTA flexible! This team credits smashing their goal to the “Morning Announcements” that the Principal emails every school day to all parents. In this daily email, Mr. Paradis always asks the parents to join PTA, and they do!


Horsemen PTA – Westchester-East Putnam Region (Read More)

Horsemen PTA  was the Membership Growth Award winner 2018-2019. Under our previous President Angel Rafter, we focused on increasing our membership. We did a lot of advertising on social media over the summer before school started and encouraged people to fill out their membership forms in the fall. We encouraged families to join at our “Back to School” nights, and we also instituted a teacher membership contest between our 4 elementary/middle schools. The school that had the most teacher members won a hot breakfast served to them by the PTA.  


Woodlands PTSA – Westchester-East Putnam Region (Read More)

Woodlands PTSA was a Membership Growth Award winner 2019-2020. This year the Greenburgh Community School District distributed chrome books to all Woodlands Middle and High School students at our annual “Back to School” night in September. This school wide event allowed us an opportunity to meet parents face to face and encourage membership and participation in PTSA. This event coupled with year-round recruitment was a great benefit to our membership recruitment efforts.


Hendrick Hudson HS PTSA – Westchester-East Putnam Region (Read More)

Hendrick Hudson HS PTSA was the 1st place Early Bird Award winner in 202002021. Knowing we were headed into an unprecedented year, we were mindful of the challenges that community members may be facing. Our membership messaging was primarily about showing how a strong PTSA is more important than ever for family and staff advocacy during these difficult times. In fact, the PTSA’s efforts during re-opening drew attention and rallied support for the important role of our organization. . . .


Monroe-Woodbury Senior High School PTSA – Central Hudson Region (Read More)

They have surpassed their membership goal for the year with no signs of slowing down. . . .What they are most proud of is their newly created Student Leadership Committee. . . . It has created an opportunity to showcase the PTSA to the student body and their families and they feel that it has helped their membership grow. 


Clarkstown High School North PTSA – Central Hudson Region (Read More)

Clarkstown High School North PTSA has had tremendous success with membership since migrating to the online MemberHub store last year, and it has helped significantly with the obstacles they encounter today due to COVID. They currently have 628 members and are 75% of the way toward their membership goal. . . .This year the PTSA is offering a free Clarkstown North face mask with every membership. CHSN’s PTSA President Angela Barry created the masks and they are a huge hit.


Half Hollow Hills HS East PTA – Suffolk Region (Read More)

Half Hollow Hills HS East PTA is our other Suffolk Region superstar with 367 members! …Anticipating the challenges this year would bring, they prepared early to meet their growth goal of 10%… Their PTA president said “membership is so important to us because it grows our Hills East PTSA Community and strengthens our unit. We work hard to advocate for our families and faculty and we appreciate their continued support.”


Bayview PTA – Suffolk Region (Read More)

Bayview PTA in West Islip is doing amazing things this year to promote membership with 266 members so far!  Bayview recently created a mascot named Wesli.  He attends all their PTA events and is beloved by the students and faculty alike.  Their membership drive this year gave all families a Wesli magnet if you joined by a certain time and you were also entered into a contest they ran.  Great job Bayview getting families engaged and your membership up!


Avon PTA – Genesee Valley Region (Read More)

Highest Statewide Membership Growth 2019-2020 – Finding members via word of mouth has always been successful for us. We typically create a brochure that goes out at the beginning of the year outlining events to come and encouraging participation. We always have a table at open house to share what we do in hopes of gaining more members. Sharing our events and news on our Avon Braves PTA Facebook group has allowed us to reach more people than ever before and keep them encouraged and in the loop with what we are doing. We have welcomed much activity over the years as a result.