Yesterday, National PTA released the results of a national poll exploring the use of social media and messaging apps among young children. The poll, which surveyed 1,200 parents of children under the age of 13, was conducted in collaboration with Facebook earlier this year through Lincoln Park Strategies. The findings show that the majority of parents allow their children to use messaging apps and social media to stay in touch with friends and family.

“Helping children navigate the digital world has become a crucial element of parenting,” said Jim Accomando, president of National PTA. “Through the poll, we explored the prevalence of young children using social media and messaging apps and gauged how they are using these tools. The results make our efforts to empower parents to help their children be safe and responsible online that much more important.”

Key findings revealed that:

Through the poll, parents also reported wanting to help their young children use social media and messaging apps responsibly—nearly nine in 10 say that they monitor their children’s online activities. More than half of parents said they would not allow their children to use social media and messaging apps without monitoring tools. However, parents reported they’d like to have a greater say in their young child’s use of social media and messaging apps: nearly three-quarters of parents whose children use messaging apps indicated that they want more control.

Despite online safety concerns such as bullying, parents believe messaging apps and social media can help keep their children safe and can provide good tools for learning. Poll results also show that connecting with family is the primary reason parents allow their young children to use messaging and social media apps.

“As parents, we want our children to connect, learn and have fun through technology, and at the same time, stay safe,” added Nathan R. Monell, CAE, National PTA executive director. “Learning about how families are using social media and messaging apps is a critical component to helping them take advantage of the opportunities that the tools offer while building good digital habits and ensuring children have the skills they need to be responsible in the digital world.”

As part of National PTA’s ongoing digital safety efforts, the association encourages families to have open, ongoing conversations about devices and technology use and establish ground rules together using The Smart Talk. National PTA remains committed to helping parents empower their children to become smart digital citizens in an increasingly connected world.

To read the survey results from Lincoln Park Strategies, visit